The Campaign against perfumes
Why Perfumes
Used daily, applied to the skin and inhaled, perfumes represent a major public health blind spot, shielded by industrial secrecy.
What We Are Calling Out
The continued use of hazardous substances despite well-documented health effects, widespread exposure, and the availability of safer alternatives.
Our Approach
A. Information and Formal Notice
Documented letters and emails addressed to brands and their executives.
B. Public Confrontation
Targeted, brand-by-brand campaigns confronting marketing claims with the reality of product formulations.
C. Holding Decision-Makers Accountable
When decision-makers are informed and fail to act, we support affected individuals in actions aimed at engaging civil liability and, where warranted by the facts, criminal liability.
A Deliberate Campaign
Our approach is gradual, evidence-based, and transparent. It seeks concrete change and openly acknowledges the necessary balance of power when public health is sacrificed.
